From what I have seen on their website, it's not being marketed to kids and is intended as an adult toy. I personally don't believe that most parents are that naive, but there sure is no shortage of dummies out there. I was pretty stoked they're manufacturing and selling such a capable machine with a proper power plant. Has front and rear hydraulic disc brakes, front suspension, powder coated frame and a legit torque converter! Probably the nicest new mini bike made in years. I am curious about what engine is in it. Is it a Predator 212? Hemi head? Does it have a lighting coil/system? Is the headlight legit? Best of all, my understanding is that these are made here in the good old USA too. Can't call them China garbage, although I'm sure they've got plenty of Chinese made parts... I'm definitely interested, and am glad to see it cheaper than it was released on Amazon for.
